This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. Entrepreneurship aims to drive students toward active participation in entrepreneurial roles, and exposes them to a wide range of companies and scenarios.


SKU: 1-947172-70-0
  • Senior Contributing Authors

    Michael Laverty, Colorado State University Global, Chris Littel, North Carolina State University
  • Publisher

  • Digital

    ISBN 1-947172-70-0 978-1-947172-70-8
  • License:

    This content  by OpenStax is licensed under Creative Commons Attribution License v4.39
  • Errata

    All OpenStax textbooks undergo a rigorous review process. However, like any professional-grade textbook, errors sometimes occur. The good part is, since our books are web-based, we can make updates periodically. If you have a correction to suggest, submit it here. We review your suggestion and make necessary changes.
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